Launched in the U.K. in early 2018 by co-founders Edoardo Moreni and Antonio Marino, Emma impressed us with its mission to educate and empower people to lead a healthier, more fulfilling financial life. We met them early, saw them expand to the U.S. and Canada last summer, and led their $2.5 million seed round earlier this year. Now, they are helping hundreds of thousands of people budget, track, and save their money.
In this Connect Spotlight, Rory sat down with Emma co-founder & CEO, Edoardo Moreni. They got straight into the good stuff, like how Emma is a consumer’s financial therapist, how it has some of the best user engagement and retention we’ve seen in this market, and how they’ve upped the ante on what a finance app can provide. Enjoy the full interview below to learn more about Emma’s journey to becoming the world’s most personal and beloved financial app.