It’s never too early. This is what we always say to the founders. Once we have built conviction that the opportunity fits our investment thesis and that the founders have the ability to execute on the product vision, any lack of proof points doesn’t stop us from investing.
A recent example is Detail. Detail wants to help creators produce high-quality, engaging live video experiences that looks and sounds amazing, without investments in equipment, software, or technical skills.
We invested in the company at formation: pre-incorporation, pre-prototype, pre-team, pre-MRR. All we have to assess was its amazing founder Paul Veugen, a thoughtful deck, an opinionated product vision.
All what matters for us is backing a product we believe in, built by people we want to work with.
How we crossed paths
I was introduced to Paul by Tom Carrington Smith.
Tom is a long-time friend of Connect, we invested in his first company CharlieHR in 2016. Tom is a very talented product leader with a great eye for product talent. And he is a good matchmaker. He knew that I was looking at SaaS platforms to empower the passion economy. He knew well that product founders like Paul fit at Connect, since we are a product-centric investor who does care and value the products that founders are crafting.
When he found out that Paul intended to raise from a restricted network of trusted angels and not from a VC, he made a case for Connect and convinced Paul to speak to us. We met, we clicked, we leaned into. We were in.
We led a $2m preseed round, alongside product-minded founders and angel investors close to Connect such as Alexander Ljung, Tony Jamous and Sten Tamkiviou. Techcrunch covered it.