At Connect Ventures, our thesis is all about product, and we love products even more when they’re the organic engine for growth.
A product that organically draws in high-quality customers will spread quickly and efficiently. As a growth channel, product is almost unlimited and hyper-efficient. PLG stops you from relying on expensive, slow sales cycles and competitive performance marketing campaigns. Those two routes typically don’t scale well. Product-led growth does. This makes it extremely valuable for growing a startup.
While everyone agrees Product Led Growth is a fantastic business driver, it’s also a buzzword with many different definitions. Even more critically, founders and operators can find it hard to execute PLG. It’s important to define it so that we can talk about it properly, and understand how to execute on it well.
Therefore, to help founders and operators maximise their PLG potential, we wanted to lay out our definition, build on the concept of PLG with our new PLG Trifecta framework, and produce practical tips for how to build and optimize it.
Pietro originally wrote about the PLG Trifecta framework with specific reference to Typeform: If product is King, Product-Led Growth is King Kong. With two new posts, we’re expanding its scope. In Part 1 we provide a simple way to score PLG potential, and provide several examples from well known product companies across B2B and Consumer. In Part 2, we’ll share practical tips and actions for product-led founders to boost their PLG superpower.