We are thrilled to unveil our new visual identity and website.

tl;dr: Same love for Product. More love for Product Founders.

We’re doubling down on our core thesis: backing product founders who are uncompromisingly determined to win through their products. Their distinct DNA defines and differentiates them from other company builders. Therefore they need a venture firm that understands the power of product and aligns with their vision.

Connect is where product founders fit. A venture firm designed to work for exceptional founders scaling outlier product companies.

The” toggle” in our new logo captures this fitting element and our role as a catalyst for product founders in the software realm. It reflects why we exist. To stay actively and enduringly connected with our founders, with a promise to help them realise theirs, by ensuring they have the velocity, perspectives and support to create product companies that are loved by many.

P.S. Huge kudos to @ally and @lali of @ Pretty Great studio, for the world class creativity, design and service. We share with them the same purpose: we are built for founders.

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