Pietro is a founder turned VC, focusing predominantly on B2B software. He led the seed round or serves on the board of Typeform, TrueLayer, Oyster, Purple Dot, Plain and 19 other SaaS startups. Before co-founding Connect with Sitar, Pietro went on the rollercoaster journey of tech entrepreneurship as co-founder and CEO of Neo Network, a mobile communication platform. Started in 2001, scaled up to 25m ARR, acquired in 2008. Prior to that, he did 5 years of Product and Marketing Management at Kraft Food where he experienced the power of category domination with Philadelphia cheese. A classic journey from soft cheese to soft…ware. He likes experimenting with new frameworks like his notorious Minimum Viable Category Design or the PLG Trifecta. Pietro lives in London with his wife and two boys who he has coerced into becoming Inter Milan fans.