Reaching product-market fit is a must for product-led companies. You’ve achieved it when your product satisfies the needs of your target customers better than alternative solutions.
PMF changes over time: you might have strong PMF with one group of customers, and none with another. Maintaining it and strengthening it is a forever activity.
But for pre-seed and seed stage companies, getting to PMF for the first time as efficiently and effectively as possible is everything.
That’s why we’ve built the PMF-Ready Playbook: an ongoing series aimed at demystifying and debunking what PMF is, setting up the teams and processes to achieve it, and getting your product out to the market that needs it.