Reaching product-market fit is a must for product-led companies. You’ve achieved it when your product satisfies the needs of your target customers better than alternative solutions. 

PMF changes over time: you might have strong PMF with one group of customers, and none with another. Maintaining it and strengthening it is a forever activity. 

But for pre-seed and seed stage companies, getting to PMF for the first time as efficiently and effectively as possible is everything. 

That’s why we’ve built the PMF-Ready Playbook: an ongoing series aimed at demystifying and debunking what PMF is, setting up the teams and processes to achieve it, and getting your product out to the market that needs it.

The Playbook: