We brought Built By Few to Milan for the very first time - and what a way to land in Italy. 

With over 100 founders, operators, and investors in the room, we gathered some of Italy’s sharpest product minds.

The energy? Electric. The conversations? Unfiltered. The insights? Invaluable.

And, in true Milanese fashion, we wrapped it all up with an aperitivo.

The Founders Who Took the Stage

We were incredibly lucky to host four standout builders:

Luca Martinetti (TrueLayer) on scaling fintech infrastructure, growth, and applying AI in fast-moving environments

Massimo Banzi (Arduino / SuperModerno) on building one of the world’s largest open-source communities

Carlo Gualandri (Soldo) on the discipline required to build products users truly love

Gabriele Lini (Mosaico)  on unlocking the future of robotics through better data systems

Each brought a different lens but together, they painted a clear picture of what it takes to build enduring products from Europe:

1. Alignment Is the Real Bottleneck

One theme came up again and again: great companies are built by aligned teams.

Not faster code. Not better tools. Alignment.

In a world where AI is rapidly lowering the barrier to execution, the differentiator is no longer speed - it’s clarity of mission and the ability to move in the same direction.

Teams that obsess over alignment build companies that last.

2. AI Amplifies - It Doesn’t Replace

There was a refreshingly grounded take on AI across the board.

AI is powerful, but it’s not magic.

• It amplifies existing processes
  
  
• It rewards strong operators
  
  
• It exposes weak thinking
  

The best teams aren’t chasing every new model - they’re focused on applying the best tools available today to real problems.

And importantly: reflection, rest, and clear thinking still matter more than constant AI-assisted output.

3. Community Is a Growth Engine

Arduino’s journey is a masterclass in community-led growth. What started as a simple tool for design students became a global movement. Not through paid acquisition, but through:

• Hand-built communities
  
  
• Workshops across Europe
  
  
• Showcasing user projects as the main form of marketing

The takeaway is clear: communities don’t magically appear. They’re built through effort, consistency, and doing things that don’t scale.

4. Great Products Take Relentless Work

There’s no shortcut here and building something users genuinely love requires:

• Deep care for the product experience
  
  
• Obsession over details
  
  
• A “get it done” mentality
  

As Carlo put it: “businesses only work when all parts are strong: business, product, and technology”. Neglect one, and the whole system breaks.

5. User experience Is a Competitive AdvantageOne of the most powerful ideas: innovation often comes from superior and innovative UX.

“Arduino was not primarily a technological breakthrough, but innovation in the user experience.” Arduino succeeded not by making technology more complex but by making it accessible.

Lowering barriers, removing friction, and enabling early wins for users creates momentum that compounds over time.

6. The Next Wave: Physical AI

Gabriele Lini highlighted a massive opportunity in robotics and physical AI: “Today, more than half of robotics development time is spent not on building, but on managing data pipelines”.

The next frontier isn’t just better models, it’s better infrastructure:

• Unified data systems
  
  
• Standardized workflows
  
  
• Developer-friendly tools
  

Whoever solves this unlocks an entirely new wave of innovation.

7. The “Seven-Year Overnight Success”

A final reminder that resonated across every story:

What looks like overnight success is usually years in the making. In the early days, most founders faced skepticism and sometimes outright dismissal.

But that phase is often an advantage. It gives builders the space to experiment, iterate, and quietly get better while no one is watching. What events like this prove is that when you bring them together, the learning compounds fast.

So, what’s next?

Milan was just the beginning.

We’re taking Built By Few on the road - and gearing up for our flagship summit later this year. If you want to be part of the next one, stay tuned and register your interest here. 

Avanti tutta 🚀.