Not sleeping that much! [laughs] I would say we are a little bit blessed at Lifebit because, as I said, Pablo and I come from a world where we already did this. So when our clients come to us with a problem, often, we’ve already encountered it. It may not always have been at the same scale or level of complexity, but usually, we will have seen it and solved it before. That’s one of our unique secrets to success.
The second secret is that we’ve been very clear from the start about what we are building, how we are doing it, and why. From that point, all we needed was to decipher the different marketing inputs and market intelligence to find what people were willing to pay big money for, and prioritise that. Pablo and I spent a lot of time on this.
The third secret, in my opinion, is just being lucky. Of course, luck favours the prepared mind, but at the end of the day, it is a matter of timing, opportunity, and knowing how to make the most of each one you are given. By knowing exactly what we were aiming to achieve and how we should prioritise it helped us capitalise on every opportunity luck threw our way.That’s my advice to founders.
When you close a big round and you’re wondering what you should be doing, just lock yourself away with your co-founder for a month somewhere, form a crystal clear idea about what exactly it is you are trying to do, and how you’re going to do it.
Create customer decks, pitch stories — everything you can think of. When you’re done, keep it simple. Go out to as many people as you can, pitch all of those things, and see which ones people are prepared to pay for. Once you’re in the game, opportunities will always appear. Taking the time to prepare for them is what will make the difference between success and failure.