Everyone should be able to contribute to product development. Even a marketer like myself 😎.
Figma made collaboration easy during the “build” stage. But once a product enters the “post-build” stage, the iteration workflow begins, and it can get messy very quickly. Feedback without context, unnecessary back-and-forth email and chat, time-consuming video calls, and lost screenshots. Non-designers have difficulty sharing their ideas and designers and developers soon get frustrated. Post-production iteration is happening too far outside of the context of the product, making people across all teams waste a lot of time, energy and money.
Enter Iteration X, a platform for collaborating on web apps and websites directly on the live product, where it naturally belongs. This empowers non-technical teams to flag issues, as well as annotate and propose new solutions directly on the product or on the live website, without breaking the design or the code. It also allows designers and developers to outsource part of their process to product and marketing stakeholders, giving them more time to continue building and innovating.
Connect Ventures led last year a seed funding in Iteration X. La Famiglia VC, Diaspora Ventures, and various angels close to Connect also participated in the round, including Tony Jamous (CEO of Oyster), Jeremy Le Van (Co-founder of Sunrise) and David Okuniev (Co-founder of Typeform).